Founded in 2024 by Australian artist Lucy Wu (Chuubibi), ORION was created with the intention to inspire hope and positivity through meaningful jewellery.
The Design Process
As an artist-driven brand, delivering jewellery pieces with exceptional design and craftsmanship is my main goal. So, each piece is personally designed by me, drawing inspiration and guidance from the community - tackling the demand for high-quality hypoallergenic materials at an affordable price.
Gentle on the Skin
Orion features a semi-fine jewelry collection created with 925 Sterling Silver and 18k Gold-plating for durability, protection, and hypoallergenic benefits.
Kind to the Planet
Having a fun unboxing experience is fun and all, but we can't forget our beautiful planet! To make sure the gifting experience is 100% guilt-free, most of the packaging is made with compostable, recycled and recyclable materials.
Orion's Story
For years, designing jewellery has been a far-fetched and challenging idea for me. This was mainly because of my personal experiences with buying jewellery.
Most of the time, I would have to choose between a quality piece with a hefty price tag, or a poor quality piece at an affordable price. I often chose the cheaper option because it meant I had the chance to try different styles.
So, I always assumed that it would be impossible to turn my designs into reality and create a balance between quality and price.
"I want to give individuals the chance to explore their personal style without the compromise between quality and price."
Lucy Wu – Founder & Director
But with the encouragement of my husband, I'm on a mission to change that.
To start off, I tested to see if I was the only person with this dilemma between quality and price. So, I asked my community what price ranges they were comfortable with spending on jewellery. I found that many also had to choose between quality and price.
So, my goal is to create a brand that offers the best of both worlds - giving individuals the chance to explore their personal style without any compromise.
With that in mind, I launched my jewellery brand, ORION.
Inspired by Greek mythology, the Orion constellation symbolises the hunter. Like the spark of the dream to create a brand that offers affordable unique designs, I want ORION to also inspire individuals to embrace their personal style with no limits!